LL Bean :: essays research papers

LL attic A Strategy For The FutureLeon Leonwood Bean, known as L.L., was born in the small township of Greenwood, Maine, in 1872. He was elevated on a set of simple yet powerful principles spirit was something to be revered. Family ties were a priority. Being neighborly was a matter of course. And "do unto others" was more than than just a saying it was a way of life. When L.L. launched his confederacy with the first Maine Hunting Shoe in 1912, he believed so potently in the Golden Rule that he made it the foundation of his business. This see "Sell good merchandise at a reasonable profit, take your customers like human beings, and they will always come back for more" became the foundation of the caller-up.For the next fifty years, Bean forged a business, exchange clothing and related gear tailored specifically for people who enjoyed the outdoors. Products including boots, clothing, canoes, pilot reels, tents and camping gear became the cornerstone of the confederation. Bean stated, I attribute our success to the fact that, to the best of my judgment, every article we offer for sale is serviceable for the purpose for which we recommend it. (1)The company sold products through both the warehousing in Maine, and through a growing store catalog. Bean bear active control over his company until he died in 1967 at the age of 94.Leon Gorman took over the business after Beans exceedingly in 1967. Although he sited his grandfather as being happy with the surface of the company, Gorman was ready for growth. He accomplished this by incorporating technology wherever he could, and expanding product lines, introducing new catalogs for specific markets, and entering foreign markets. Even with this encompassing growth, Gorman remained true to the founders values of high quality products, superior customer service, and the company guarantee to replace or refund on any leverage that a customer found unsatisfactory.Gorman realized that building on the L.L. Bean brand would be critical to the success to the company. The companys ending was to associate the brand name with the image of Maines natural debaucher, along with the legend of the companys founder. These efforts led the company xxx years of 20% annual growth. Most impressive is the fact that the company was able to finance this growth internally, ad remain privately held by family members.When Gorman took the position of Chairman in 2001, Chris McCormick became the first non-family member to run the company, fetching over the role of President and CEO.