Marketing Essay Example | Topics and Well Written Essays - 2500 words - 31

Marketing - Essay ExampleThe museum should set its objectives so that it can move forward and always be referring to the objectives to enhance that it is moving on the right track. The objectives that pull up stakes be set forth should be insolent, which translates to specific, measurable, realistic, and time bound. The following objectives ar formulated using the guidelines of SMARTThe strategies that will enhance the realization of the objectives set above include will be considered. Formulation of objectives is precise important, which is based on identifying the best opportunities from the situational analysis. One of the key considerations is of setting the museums goals are that it should be consistent with the immense term goals of the museum. When mentioning goals and objective, they are a bit challenging but this is the charm it carries (slater and Olson, 2001). The manner in which they are challenging is because they demand a lot of information to be ga thered processe d and evaluated. The external surroundings is usually uncontrollable, but using the normal PESTEL (political, economic, society, technology, surroundings, legal) it is and will be favorable for the marketing plan. The political environment of the company is favorable this is because of the flush statement that will make the government and the local council of Aberdeen to support the project. The mission statement where it states that they will enhance conservation will be very much supported by the state government.The economy of the United Kingdom is one of the most stable economies of the world. This will help so much in the prices that will be set and help to raise more revenues to the Art header and Museum. Social factors are also favorable in the United Kingdom the society of the country is divers(prenominal) and very conservative this can be seen from the fact that the country still keeps the monarchy system of government. The fact that there is introduction of technology in the